The Palm Beach Post - West Palm Beach, FL - Advertising Rates and Information

Please keep the following guidelines in mind when making an advertising space reservation:

• Reservations and Cancellations
Reservation and cancellation deadlines are the same unless otherwise stated.

• Color Ad Deadlines
Allow one additional day for a color ad. Add seven more days for color separations, plus four days for a color key.

• Camera Ready
For ads transmitted electronically or on disk, please contact your advertising representative for deadlines.

• Layout and Artwork
Allow an additional 24 hours if The Post is to produce original layout or art.

• Proof Service
Proofs are delivered to advertisers on the day of scheduled release. The minimum sizes for proofs are 4" for a full run and 7-1/2" for zone. Ads submitted in advance of regular deadlines are processed before other ads, but this does not assure that an early proof will be available.

• Holiday Deadlines
Advance deadline for holidays is 96 hours (4 days) before the closing date. Holidays with this early deadline include: President's Day, Memorial Day, Labor Day, Thanksgiving Day and Christmas Day.

Bonus Circulation Days

In 2007-2008, the following dates have been designated as "Bonus Circulation" days. On these date's the Palm Beach Post increases Home-delivered distribution to include our Sunday subscriber list:

Date	Delivery Day	Holiday/Occasion
2007

22-Nov	Thursday	Thanksgiving*

25-Dec	Tuesday	Christmas Day*



2008

18-Feb	Monday	President's Day*

26-May	Monday	Memorial Day*

1-Sep	Monday	Labor Day*

27-Nov	Thursday	Thanksgiving Day*

25-Dec	Thursday	Christmas Day*

* Please note: All the dates shown above in BOLD, ROP ads will be billed a Sunday rate.

ALL DISPLAY ADS CLASSIFIED LINE & LEGAL ADS

PRICING SCHEDULES
Research advertising opportunities in The Palm Beach Post.

OUR PAPER
The Palm Beach Post is a major metropolitan daily newspaper with 685,900 weekly print readers in the West Palm Beach-Ft. Pierce, FL DMA. That means it's an ideal marketing vehicle to deliver your message. Click here to find out more.

OUR MARKET
What makes the West Palm Beach-Ft. Pierce, FL DMA profitable venues for advertisers? Click here for a brief overview, including circulation and readership.

CONTACT US/PERSONNEL
Names, phone numbers and e-mail links of key management contacts at The Post.

MECHANICAL SPECIFICATIONS
Graphic specifications and guidelines for best results in placing your ad.

SAMPLE ADVERTISEMENTS
As well as providing ad design ideas, these links contains sample ads of different sizes to help you create an ad for your business.
• Retail Display Ad Samples
• Classified Display Ad Samples

DEADLINES
Ad deadlines and other important production information.

POLICIES & PROCEDURES
Contract and copy regulations and more important information about doing business with The Post.

GET ADOBE ACROBAT READER
Once Adobe Acrobat is installed, click on the desired link to view the PDF pricing schedule