The Palm Beach Post - West Palm Beach, FL - Advertising Rates and Information

Overview | Population & Buying Power | Circulation & Readership | Marketing Research Services

OUR MARKET

Circulation & Readership

Circulation

Although the Palm Beach Post's market has grown less and less seasonal in past decades, the attraction of our area's sub-tropical climate, beautiful beaches and other recreational opportunities to tourists does affect the number of newspapers sold.

To understand the impact these seasonal variations have on Palm Beach Post circulation numbers, the two most recent Publisher's Statements are shown below, in addition to the June 2006 ABC Audit.

Morning (Mon-Sat) Sunday

ABC Audit
    for 12 months ending
    June 30, 2006 168,064 199,575

Publisher's Statement
    for 6 months ending
    Mar. 31, 2007 175,241 204,847

Publisher's Statement
    for 6 months ending
    Sept. 30, 2007* 145,444 176,643

Source: Audit Bureau of Circulations (ABC)
*As filed with Audit Bureau of Circulations subject to audit

Readership

The Palm Beach Post offers extensive reach of consumer groups targeted by classified advertisers. While we have a dominant presence in West Palm Beach-Ft. Pierce, FL DMA, the lion's share of our readers live in The Post's Primary Market Area (PMA) from Delray Beach north through Martin County. Readership of both markets is shown in the tables below.

1,475,800 West Palm Beach-Ft. Pierce, FL DMA Adults

Readership Total Readers % of Total DMA Adults

One Weekday 422,200 29%

Five Weekdays 627,100 43%

One Sunday 499,900 34%

Four Sundays 660,900 45%

942,600 PMA Adults

Readership Total PMA Readers % of Total PMA Adults

One Weekday 377,400 40%

Five Weekdays 543,500 58%

One Sunday 448,900 48%

Four Sundays 574,500 61%

Source: 2007 Scarborough Report, Release 2

PRICING SCHEDULES
Research advertising opportunities in The Palm Beach Post.

OUR PAPER
The Palm Beach Post is a major metropolitan daily newspaper with 685,900 weekly print readers in the West Palm Beach-Ft. Pierce, FL DMA. That means it's an ideal marketing vehicle to deliver your message. Click here to find out more.

OUR MARKET
What makes the West Palm Beach-Ft. Pierce, FL DMA profitable venues for advertisers? Click here for a brief overview, including circulation and readership.

CONTACT US/PERSONNEL
Names, phone numbers and e-mail links of key management contacts at The Post.

MECHANICAL SPECIFICATIONS
Graphic specifications and guidelines for best results in placing your ad.

SAMPLE ADVERTISEMENTS
As well as providing ad design ideas, these links contains sample ads of different sizes to help you create an ad for your business.
• Retail Display Ad Samples
• Classified Display Ad Samples

DEADLINES
Ad deadlines and other important production information.

POLICIES & PROCEDURES
Contract and copy regulations and more important information about doing business with The Post.

GET ADOBE ACROBAT READER
Once Adobe Acrobat is installed, click on the desired link to view the PDF pricing schedule