Overview | Population & Buying Power | Circulation & Readership | Marketing Research Services

OUR MARKET

A Market You Must Target

Our Market: Click to enlarge
Our Market
(Click to enlarge)
You're not truly reaching South Florida unless you're buying The Palm Beach Post.

Yes, there's the Miami-Fort Lauderdale DMA. But in reality, South Florida is made up of two major metropolitan areas climbing up the southeast coast. In fact, the West Palm Beach-Ft. Pierce, FL DMA, comprised of Palm Beach, Martin, St. Lucie, Indian River and Okeechobee counties, is one of the fastest growing, most affluent retail markets in the country.

Our Market

» In addition to exceptional population growth and buying power, our market is one of the best newspaper readership markets in the country. Our market ranks in the Top Ten in almost every demographic category. Our area is:

  • # 4 in Sunday newspaper readership, with 67 percent of adults reading a Sunday newspaper
  • # 6 in daily newspaper readership, with 57 percent of adults reading a daily newspaper.
    When you advertise in The Palm Beach Post, you reach loyal newspaper readers across all age groups as well as the best educated and most affluent adults in the market. The Palm Beach Post is ranked:

      • # 1 in daily and # 2 in Sunday readership for adults ages 55 or older
      • # 2 in Sunday readership and # 10 in daily readership among men
      • # 3 in daily readership and # 7 in Sunday readership among women
      • # 4 in daily readership and # 3 in Sunday readership among college educated adults
      • # 7 in daily and Sunday readership among adults with household incomes of $50,000 or more
      • # 7 in Sunday readership and # 10 in daily readership among adults with household incomes of $75,000 or more

Source: 2007 Scarborough Multi-Market Report, Release 1, among Top 50 Designated Market Areas (DMAs)

PRICING SCHEDULES
Research advertising opportunities in The Palm Beach Post.

OUR PAPER
The Palm Beach Post is a major metropolitan daily newspaper with 685,900 weekly print readers in the West Palm Beach-Ft. Pierce, FL DMA. That means it's an ideal marketing vehicle to deliver your message. Click here to find out more.

OUR MARKET
What makes the West Palm Beach-Ft. Pierce, FL DMA profitable venues for advertisers? Click here for a brief overview, including circulation and readership.

CONTACT US/PERSONNEL
Names, phone numbers and e-mail links of key management contacts at The Post.

MECHANICAL SPECIFICATIONS
Graphic specifications and guidelines for best results in placing your ad.

SAMPLE ADVERTISEMENTS
As well as providing ad design ideas, these links contains sample ads of different sizes to help you create an ad for your business.
   • Retail Display Ad Samples
   • Classified Display Ad Samples

DEADLINES
Ad deadlines and other important production information.

POLICIES & PROCEDURES
Contract and copy regulations and more important information about doing business with The Post.

GET ADOBE ACROBAT READER
Once Adobe Acrobat is installed, click on the desired link to view the PDF pricing schedule





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