The Palm Beach Post - West Palm Beach, FL - Advertising Rates and Information

Overview | Population & Buying Power | Circulation & Readership | Marketing Research Services

OUR MARKET

Population & Buying Power

Population Growth | Income | Retail Sales Per Capita | What's Your Business?

More than 1.8 million people call the West Palm Beach-Ft. Pierce, FL Designated Market Area (DMA) home today.

In fact, when compared to the growth rates of the the nation's 10 largest DMAs from 2000 to 2005, West Palm Beach-Ft. Pierce, FL DMA ranks #1 in population growth.

Population Growth Rankings

Rank Designated Market Area (DMA) Growth %

1 West Palm Beach-Ft. Pierce, FL 14.4%

2 Atlanta, GA 14.0%

3 Dallas-Fort Worth, TX 13.3%

4 Houston, TX 12.5%

5 Washington, DC (Hagerstown, MD) 10.0%

6 Los Angeles, CA 9.0%

7 Chicago, IL 4.1%

8 Philadelphia, PA 3.6%

9 New York, NY 2.9%

10 Boston (Manchester), MA-NH 2.0%

11 San Francisco-Oakland-San Jose, CA 1.8%

Source: 2006 Demographics USA, Claritas, Inc.

Exceptional buying power.

If it's an affluent audience you're catering to, you can't do better than this South Florida DMA. When compared to the annual per capita incomes of the nation's top 10 largest DMAs, our residents rate #3 in disposable income.

Disposable Income Rankings by DMA

Rank DMA Per Capita Income

1 San Francisco-Oakland-San Jose, CA $26,861

2 Washington, DC (Hagerstown, MD) $26,109

3 West Palm Beach-Ft. Pierce, FL $25,496

4 Boston (Manchester), MA-NH
$24,134

5 New York, NY $22,804

6 Chicago, IL $22,025

7 Philadelphia, PA $21,724

8 Dallas-Fort Worth, TX $21,485

9 Atlanta, GA $20,966

10 Houston, TX $20,125

11 Los Angeles, CA $18,280

Source: 2006 Demographics USA, Claritas, Inc.

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The best buying market in the nation.

This high disposable income level has created a prime retail market with $38.1 billion in total retail sales in 2005. When compared to the nation's top 10 largest DMAs, the West Palm Beach-Ft. Pierce, FL DMA is #1 in retail sales per capita.

Top 10 DMAs Ranked By Per Capita Retail Sales (2005)

Rank DMA Per Capita Retail Sales

1 West Palm Beach-Ft. Pierce, FL $20,813

2 Boston (Manchester), MA-NH $18,376

3 Philadelphia, PA $16,834

4 Washington, DC (Hagerstown, MD) $16,624

5 Atlanta, GA $15,244

6 San Francisco-Oakland-San Jose, CA $15,145

7 Chicago, IL $15,090

8 New York, NY $14,701

9 Los Angeles, CA $14,557

10 Dallas-Fort Worth, TX $14,547

11 Houston, TX $14,226

Source: 2006 Demographics USA, Claritas, Inc.

What's your business?

In the following store and merchandise categories, this vibrant retail market ranks in the top 5 positions in per capita spending when compared with the already-mentioned 10 largest DMAs.

West Palm Beach-Ft. Pierce, FL DMA

#1 in...

General Merchandise Stores

Department Stores

Motor Vehicle & Parts Dealers

Health & Personal Care Stores

Furniture/Home Furnishing and Electronics/Appliance Stores

Men's & Boy's Clothing

Footwear

Major Household Appliances

Floor Coverings

Jewelry

Computer Hardware and Software

Groceries and Other Foods

Drugs, Health and Beauty Aids

Televisions, Video Recorders and Tapes

Furniture and Sleep Equipment

#2 in...

Food & Beverage Stores

Grocery Stores

Appliance Stores

#3 in...

Gasoline Service Stations

Building Materials

Garden Equipment & Supplies Dealers

#5 in...

Food Service & Drinking Places

Packaged Alcoholic Beverages

Source: 2006 Demographics USA, Claritas, Inc.

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PRICING SCHEDULES
Research advertising opportunities in The Palm Beach Post.

OUR PAPER
The Palm Beach Post is a major metropolitan daily newspaper with 685,900 weekly print readers in the West Palm Beach-Ft. Pierce, FL DMA. That means it's an ideal marketing vehicle to deliver your message. Click here to find out more.

OUR MARKET
What makes the West Palm Beach-Ft. Pierce, FL DMA profitable venues for advertisers? Click here for a brief overview, including circulation and readership.

CONTACT US/PERSONNEL
Names, phone numbers and e-mail links of key management contacts at The Post.

MECHANICAL SPECIFICATIONS
Graphic specifications and guidelines for best results in placing your ad.

SAMPLE ADVERTISEMENTS
As well as providing ad design ideas, these links contains sample ads of different sizes to help you create an ad for your business.
• Retail Display Ad Samples
• Classified Display Ad Samples

DEADLINES
Ad deadlines and other important production information.

POLICIES & PROCEDURES
Contract and copy regulations and more important information about doing business with The Post.

GET ADOBE ACROBAT READER
Once Adobe Acrobat is installed, click on the desired link to view the PDF pricing schedule