Any advertising copy which may appear to resemble the type and style similar to that of The Palm Beach Post must be clearly labeled as "Advertisement," and will be accepted at the discretion of the Publisher. The Post’s actual type font may not be used in advertising material.

Retail rates apply to advertising for businesses located within the primary market area for The Palm Beach Post. Local Classified rates apply to advertising for businesses physically located within the State of Florida. Rates listed in the applicable Retail and Classified Pricing Schedules apply only to individual advertisers who sell directly to the public.

National rates apply to advertising placed on behalf of a manufacturer, wholesaler, distributor or service provider regardless of location. This includes, but is not limited to: Travel and Transportation providers, Tourism and Destination advertising, Financial products and services, Telecommunications providers, Utilities, Gas and Oil products, Movie Studios, Media advertising, Packaged Goods, Pharmaceuticals, Insurance and other service businesses, Internet service providers, transitory events and seminars and Mail Order advertising. National Classified rates apply to advertising from businesses without a physical location within the State of Florida and/or certain lines of business.

Co-op advertising rates apply to recognized dealer, distributor, manufacturer or other groups and associations. Advertising must be for two or more dealers in a single ad or series of ads. Dealers may be listed individually in a series of ads in a schedule. A written co-operative advertising agreement and/or stipulation form certifying that the advertisements are being paid for in part or in full from existing co-op funds accrued by participating retailers must be signed by the client and provided to The Palm Beach Post prior to publication.

• Contracts must be in writing, signed and authorized by a representative of the advertiser and the Publisher in order for the advertiser to receive appropriate and earned discounts.
• Advertising Contracts are based on Annual Revenue Commitments (beginning at $5000 annually for Retail, $10,000 for Classified), and include all products and services of The Palm Beach Post --including full-run and zoned run-of-paper (ROP) advertising, Classified Advertising, pre-printed inserts, special sections, supplemental products, and online advertising.
• Advertising published without an Advertising Contract will be billed at the Base Rate on the appropriate Pricing Schedule.
• For contracts expiring in 2007: In the event that advertiser either exceeds or falls short of their contracted annual revenue commitment, applicable segments of the products utilized will be re-rated at the appropriate earned level. ( Products purchased "a la carte" will not be subject to rebate or short-rate.)
• For contracts expiring in 2008: In the event that advertiser falls short of their contracted annual revenue commitment, applicable segments of the products utilized will be re-rated at the appropriate earned level. ( Products purchased "a la carte" will not be subject to rebate or short-rate.)
• Advertising contracts must be signed by the advertiser (not an agent for the advertiser) unless otherwise noted on the applicable pricing schedule, and may include any and all wholly owned subsidiaries identified in advance at the inception of the contract to be accepted at the discretion of the Publisher.
• Advertising contracts must be signed by the advertiser (not an agent for the advertiser), and may include any and all wholly owned subsidiaries identified in advance at the inception of the contract to be accepted at the discretion of the Publisher.

Claims for credits for errors must be made within 30 days of date of invoice. Otherwise, such claims will not be considered. Accounts more than 37 days past due shall bear interest at a rate of 1.5% per month (18% per year).

Agency Commissions: All National ROP, Classified and Local Employment Classified advertising rates are stated as gross rates. A 15% commission will be given to recognized advertising agencies. Local ROP advertising is not commissionable.

The Post will not be liable for failure to publish any advertising because of acts of God, war, fires, floods, strikes, work stoppages, breakdown of equipment or software, or any other causes beyond our reasonable control.

The Post will not be liable for any failure to furnish advertising space or to publish any advertisement due to any cause of for any reason whatsoever.

The sole liability and obligation of The Palm Beach Post for failure to publish any advertisement or distribute any preprinted material will be to refund any amounts paid by the advertiser or advertising agency. In addition, The Post’s liability will not exceed the cost of such advertising of distribution service at the advertiser’s earned contract rate for any error in a published ad, any late publication of an ad or late distribution of a preprint.